To truly stand out in an interview and communicate your value effectively, you must effectively prepare and show up authentically, confidently, and ready to tell your stories impactfully and strategically.
I know there was a lot in that opening, so don’t worry; let’s break it down.
Preparation
Walk into an interview having done your research to understand the company, its culture, and the role you’re applying for. Dive deep into the company’s values, recent projects, and market position. This helps you tailor your responses and demonstrates genuine interest in the organization.
Prepare responses to common questions. You don’t want to sound overly rehearsed and stiff, but you want to have your key points memorized and internalized to add throughout the conversation.
The art of storytelling
Humans are wired to respond to stories. You will create rapport and have a greater impact when you relay your professional history through compelling narratives.
When sharing your experience, focus on telling stories where you’ve solved problems, led initiatives, or made a real impact. These examples leave a lasting impression, far more than just listing your tasks or responsibilities.
Communicate your unique value proposition
What sets you apart from other candidates? This is your unique value proposition. What is it that you can do that makes a difference for others on your team, your clients, or your projects? Not sure? Ask co-workers, former bosses, or clients what they think makes you exceptional.
Clearly articulate how your unique qualities align with the role’s needs and the company’s objectives. Be confident in showcasing your strengths backed by examples and outcomes.
Nonverbal communication
A confident posture exudes professionalism and engages an interviewer. Maintain eye contact, sit straight, and use hand gestures to emphasize key points. Smile and nod when appropriate to create a positive and friendly rapport.
Enthusiasm is contagious. Your passion for the role should be evident in your demeanor.
Ask insightful questions and follow up
An interview is a two-way conversation. Questions demonstrate critical thinking and genuine interest. Inquire about team dynamics, the company’s vision for the future, or the challenges the department faces.
To leave a lasting positive impression, follow up with an email expressing gratitude for the opportunity while reiterating your enthusiasm and fit for the role.
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Paul Bramson is renowned as a powerhouse on keynote stages and in training arenas. He is widely regarded as being one of the most impactful speakers, trainers and C-suite coaches in the world today. Paul is recognized as a leading authority and thought leader in the areas of communication, leadership and sales boasting media mentions in Forbes, Fast Company, Fortune, BuiltIn, Yahoo, and MSN. With an extensive 25-year tenure, Paul has continually ignited and empowered professionals, leaders, and teams across all echelons. His ability to captivate and engage audiences originates from an authentic zeal, unique aptitudes, and an unyielding dedication to professional and personal enhancement.